| Founded in Stockholm in 1996 by four creatives, Acne’s ambition was to create and develop a lifestyle brand through desirable products, as well as helping other people to build their brands. This ambition led to diverse assignments in advertising, graphic design, Internet games and TV production. Acne was one of the first brands to see the space in the market for denim and used this forward thinking to create 100 pairs of unisex jeans. They were featured in Swedish Elle magazine and soon, Sweden’s leading boutiques wanted to carry the characteristic jeans with bright-red stitching. These are the foundations of Acne. With confidence from the success of the jeans, Jonny Johansson ACNE’s creative director, branched out into other design genres. The first full collection was launched in 1998, and it set the tone for the brand – the subtle luxury and understated items originates from the ethos that the clothes should feel like someone’s wardrobe. Cool and personal. The result is that nothing dominates anything else, yet every piece is effortlessly stylish. “Fashion is the best form of self-expression. We like to design pieces that together form the coolest wardrobe, but is ultimately wearable. It becomes one way of thinking as individual pieces, but together creates a strong, modern and considered statement.” explains Jonny Johansson, Acne’s Creative Director. ACNE Paper was developed as a visual form of communicating the ACNE collective and what inspires it. The Independent Newspaper describes it as “pointing to the future of fashion publishing.” With stores and projects across nine countries, Acne is today recognized internationally as a creative collective, unique for its corporate diversity in fashion, graphic design, film production and advertising, as well as product, business and concept development. Today the full team reaches over 200, each as enthusiastic about the brand as the original four creatives. |
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Acne
Handpicked by Spirit Stores
Varannan vecka presenterar Spirit Stores Handpicked by Spirit Stores. Läs mer
Handpicked by Spirit Stores
Varannan vecka presenterar Spirit Stores Handpicked by Spirit Stores. Läs mer
Handpicked by Spirit Stores tjej
Kavaj Carin Wester 2300:-, blus Acne 1600:-, trikå Femme 250:-, byxa Acne 1800:-, skor Acne 3800:-, väska Marc by Marc Jacobs 2900:-
Handpicked by Spirit Stores kille
Dessa produkter är handplockade av personalen på Spirit Stores. Speciellt utvalda för att ge dig inspiration till nya kombinationer och val av nyckelplagg. Skinnjacka Acne 8500:-, jeans Acne 1500:-, skjorta Acne 1200:-, tröja Acne 1100:-, keps Acne 700:-, t-shirt Acne … Läs mer
Handpicked by Spirit Stores tjej
Dessa produkter är handplockade av personalen på Spirit Stores. Speciellt utvalda för att ge dig inspiration till nya kombinationer och val av nyckelplagg. Skinnjacka Acne 8500:-, blus Acne 1500:-, tröja Acne 1200:-, jeans Acne 1500:-
Acne tjej spring/summer 2012
“For Spring Summer 12, I started the way that I always try to work, with something current and close to me. I recently took a family trip to Marakesh, a place I have always had a strange relationship with as … Läs mer
Acne man spring/summer 2012
ACNE SPRING SUMMER 2012 MEN’S SHOW This time it started close to home. It’s all about functionalism and Swedish purity. Working with a 1970’s aesthetic – which in Sweden was a time when we were really introduced to a denim … Läs mer
