“For Spring Summer 12, I started the way that I always try to work, with something current and close to me. I recently took a family trip to Marakesh, a place I have always had a strange relationship with as it’s such a big fashion subject. But then I went, I saw and it kicked me. This crazy melting pot of cultures, era´s, nationalities and influences-it is kind of the way I work fashion and I started to think of how a young woman from Stockholm would interpret this amazing place. Trying to capture these different influences we worked with denim, double silk and raw edged double cotton creating a multicultural vibe. I know a trip is boring but sometimes it’s what you need.”
Jonny Johansson

---